Love & Intention: How We Create Products

Badger’s philosophy of formulation is pretty simple: we create products for people that we love, and we share them with the world.

But what does that mean exactly?

It means that when a friend, a loved one, or a Badger fan contacts us with a product idea — we listen. Sometimes we create a product because many people have asked and we see a need for it. Sometimes we create a product just because we really want to and think that you might love it too.

It means that when you call or write to us, a sincere and caring Badger in our customer service department answers your questions, addresses your concerns, and passes along your product ideas to our product development team.

It means that when you get a Badger product, you know that it was created with love for someone we love. And that the same care we would put into making something for our sisters, fathers, or children also goes into the products we make and ship to you.

How does Badger create products?

After we decide what products to create, we spend a lot of time doing research; we look at what we’re trying to create and what would be the best ingredients to achieve it.

Once we have a basic idea of which ingredients to use, we start by making test batches in the secret Badger lab. We give versions of those test batches to friends and loved ones (and try them ourselves too) to decide what works and what doesn’t. Sometimes this process takes weeks, and sometimes it takes years! But we won’t release a product until everyone is absolutely delighted with the way it works, feels, and smells.

During this testing phase, one of our amazing artists will begin working on custom art for the packaging. Badger Bill calls this “medicine art.” We believe that the art on the outside is just as important as what goes inside the tin, bottle, or tube. Think of it this way: when your nose is stuffed up and you’re not feeling well, doesn’t looking at a smiling, cozy Badger help you to feel a little better?

Once the formula is finalized, we make a pilot batch, which is an amount larger than what we make in the lab but smaller than an actual “run” of the product. It’s kind of like a dress rehearsal for the product. Packaging is then printed, and voila, we do a full run of the new product and send it off to you.

Badger business was formed out of kindness and respect. Respect for one another and the planet we all share. We hope you love using our products as much as we love creating them!

Have a great product idea? Post it in the comments below!